Reclaim Your Magenta

Posted on November 19, 2007 by vv

Leggendo le righe che seguono ci siamo chiesti dove la logica capitalista possa arrivare, ma anche a quanta nonconoscenza regna sul nostro ricco occidente. Tra le varie trame delle multinazionali del potere e del dio denaro c’è quella di lanciare il sasso sempre più lontano per vedere se qualcuno riesca ad individuare dove andrà a cadere. E questa ennesima baggianata sembra proprio inerente a questa logica: vedere se qualche essere umano degno di questo nome si accorga che ci stanno facendo pagare la semplice voglia di creatività e la libertà di espressione in ogni sua forma. Chissà se tra un po’ verra applicato un brevetto sul rosso Ferrari, sul blu Forza Italia, o su quello che vi viene in mente. Quindi perchè non passare al contrattacco brevettando il nero libertario/indyano così lo mettiamo nel di dietro pure ai fasci?

 

 

 

 

Da Indymedia Toscana

CTM 00253477. Con questo codice la Deutsche Telekom / T-Mobile ha registrato il colore presente nella T del suo marchio. Il logo e’ noto in Germania a tutti (un po’ come i colori di telecom in
italia) e siccome tutti associano il colore alla compagnia, Deutsche Telekom ha pensato bene di appropriarsi di quella tinta e farla diventare *sua*  usando il  diritto d’autore.
D. Telecome e’ in buona compagnia, infatti pure Red Bull ha deciso di
accaparrarsi il  blu/silver ( 000F75 / A6ABB5) usato nel brand della sua bevanda (registrazione: 002534774).
Stranamente i tedeschi si sono innervositi quando tentando di utilizzare quel colore si vedevano comparire il seguente messaggio di errore: "Attenzione: stai usando un colore non tuo".

Cosi come chi e’ stato citato per danni per aver utilizzato il magenta
all’interno di una campagna pubblicitaria. Al momento le due cause intentate da Deutsche Telekom sono state vinte dalla compagnia telefonica.
E almeno la Comunita’ Europea si e’ accorta dell’assurdita’ della cosa, definendo
le registrazioni illegali. Infatti, stando all’articolo 4 del
Regolamento UE per la registrazione dei marchi, e’ possibile depositare
solo marchi graficamente rappresentati e non i colori usati per realizzarli.
Intanto movimenti spontanei di utenti si stanno sviluppando e moltiplicando in rete, con una moltitudine di iniziative all’interno di siti web e di boicottaggio dei prodotti Deutsche Telecom da parte di utenti tedeschi.

 

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  251. cauz. says:
    November 19, 2007 at 1:38 am

    la intel ha brevettato il plin-plin che si sente in tutte le pubblicita’ radiofoniche e televisive quando nominano un loro processore…

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